Jay Yoo, PhD
Associate Professor of Apparel Merchandising

Dr. Jay Yoo is an Associate Professor in the Department of Human Sciences and Design. His research interests are appearance-related behaviors and their implications for individual and social well-being from consumer perspectives. He has conducted research on body-tanning behaviors, including sunless tanning, and health perceptions of using appearance-related products. Serious quality-of-life concerns occur when appearance satisfaction is compounded by behaviors that may have long-term consequences. He has published in the Clothing and Textiles Research Journal, the International Journal of Fashion Design, Technology and Education, the Family and Consumer Sciences Research Journal, and Human Factors and Ergonomics in Manufacturing and Service Industries.
Dr. Yoo’s courses are designed to provoke students' interest and appeal to students from a variety of backgrounds. Although fashion is often understood to center on apparel choices, fashion impacts nearly every aspect of human lives. This prospect provided the opportunity to incorporate various topics of inquiry. These topics include fashion and health, social responsibility, and environmental issues involving consumptive behaviors. He earned his PhD in retail merchandising from the University of Minnesota-Twin Cities, his master’s degree in apparel design from Cornell University, and his bachelor’s in clothing and textiles from Seattle Pacific University.
Current Research Interests:
- Body image and quality of life among cancer patients
- Retail therapy and mental health
- Irrational shopping and extreme body modification
Current Courses Taught:
- ADM 1300 Fashion Theory and Consumption
- ADM 3364 History of Dress
- ADM 3365 Global Dress and Culture