Rochelle R. Brunson, PhD

Rochelle Brunson is a Clinical Associate Professor in Apparel Merchandising. She also serves as Undergraduate Program Director and Internship Coordinator for the Apparel Studies Division. Dr. Brunson graduated with a BS degree from the University of Louisiana Monroe, an MS degree from Louisiana Tech University, and a PhD from Texas Woman’s University. 

Dr. Brunson’s previous teaching experience includes Louisiana Tech University, Texas State University, University of Houston-Clear Lake, and Alvin College, where she served as Department Chair for Management, Marketing, and Entrepreneurship. Her industry experience includes buying and retail management (department stores, specialty stores, and a discount chain). Dr. Brunson has numerous research publications and presentations as well as two case textbooks: Case Studies in Entrepreneurship (2021) and Cases on Corporate Entrepreneurship in North America (2025).

Current Research Interests:

• Entrepreneurship
• Buying and the Challenges for Retailers
• Critical Thinking in the Classroom

Current Courses Taught:

• ADM 1391 Intro to the Apparel Industry
• ADM 3391 Buying I
• ADM 4190 Pre-Internship Seminar
• ADM 3V90, 4398  Internships
• ADM 4391 - Buying 2